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News, stories and ideas
from the Hoome team

Where should builders qualify buyers: on the website or through sales?

Publishing a starting price and asking buyers to enquire for it place qualification in different parts of the funnel. The...

Builder Marketing 5 mins
A refined builder sales workspace with a desktop display comparing a published starting price with an enquire-for-price home design listing.

Australian dwelling commencements fall 11.2% in the March quarter

Australia started fewer homes in the March quarter, but the annual result still improved. Builders should treat the mixed signal...

Builder Marketing 4 mins
A wide elevated view across an Australian greenfield housing development in warm morning light. A large fresh concrete slab fills the foreground, with several separate timber-framed detached homes under construction across the middle distance. Suburban roofs, low vegetation and a pale open sky sit behind them. Black sans-serif text at the upper left reads: “48,010 homes started, March quarter 2026”.

Victoria's softer new home market puts lead conversion under pressure

Victoria’s new home market has shifted from enquiry abundance to conversion pressure. Builders that treat every lead the same will...

Buyer Demand 4 mins
Quiet Victorian display village with empty visitor bays after rain, showing softer new home demand and the higher value of each builder enquiry

Tasmania’s $20,000 grant puts first-home buyer education back in the sales funnel

Tasmanian builders have a clearer incentive to talk to first-home buyers, but the commercial win will not come from a...

First Home Buyers 5 mins
Tasmania’s $20,000 grant puts first-home buyer education back in the sales funnel - Hoome editorial insight image