Navigation organised by lifestyle goals first, then location, then specific plans. Prominent filters for accessibility features (wide hallways, step-free entries), maintenance level (lock-and-leave, low-upkeep exteriors), and energy efficiency (solar-ready, high insulation). Make finding the right home intuitive, not exhausting.

SEO targeting for phrases downsizers actually use: "single-level homes [city]," "low-maintenance builders," "downsizer-friendly designs," "accessible home builders." Capture their intent when they're actively exploring options, using the content architecture developed in the Catalyst stage.

SEO targeting for phrases downsizers actually use: "single-level homes [city]," "low-maintenance builders," "downsizer-friendly designs," "accessible home builders." Capture their intent when they're actively exploring options, using the content architecture developed in the Catalyst stage.

Deploy the brief assessment tools created in Catalyst. These capture lifestyle priorities, accessibility requirements, and timeline expectations while feeling helpful rather than salesy. Every lead that comes through includes context your sales team needs to have meaningful first conversations.

Suburb and region profiles focused on what matters to downsizers: proximity to medical services, public transport quality, shopping and community centres, and walkability scores. Show you understand their life beyond the property boundary. Make location decision-making easier and more confidence-inspiring.

Short 60 to 90-second video walkthroughs of completed homes. Highlight accessibility features in action, demonstrate maintenance benefits, and show real outcomes for real downsizer clients. Hosted on your website and optimised for YouTube searches. Authentic proof beats any written claim.

Friction-free landing pages that capture lifestyle preferences (single-level priority, accessibility requirements, maintenance expectations), and a desired move-by date upfront. One-tap phone booking or instant SMS connection. Mobile-optimised forms with minimal fields. Fast qualification leads to faster, more productive appointments.

CRM integration that pre-populates lead records with all the context captured through earlier touchpoints: assessment responses, content consumed, plans viewed, and tools used. Response SLAs to ensure speed-to-contact. Offline conversion tracking (display home visits, contracts signed) fed back to advertising platforms for optimisation. Marketing truly supports the sales close, not just the lead generation.

Paid search targeting decision-ready phrases: "downsizer homes available now," "move by [specific date]," "ready-to-build single-level." Capture buyers at the moment they're ready to commit. Budget concentrated on high-conversion intent, not broad awareness.

Established connections to mortgage brokers who understand downsizer situations (equity release, asset downsizing, retirement income assessment). Co-branded content or warm referral pathways. Addresses a major decision blocker before it derails the sale. Shows you support the whole journey, not just your part of it.

Simple, visual explainers of your contract terms, payment schedule structure, and change-order process. Available as short video or downloadable PDF. Reduces contract-signing anxiety and speeds decision-making. Pre-emptively answers the questions your sales team hears repeatedly, making their consultations more productive.