About Hoome

Digital marketing for Australia's leading Home Builders

Hoome is a specialist digital marketing agency for Australia’s home builders. We design and run campaigns that mirror how buyers actually decide, then connect every touchpoint to sales outcomes.

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Marketing should reflect how homes are really bought.

The new-home journey is long, complex, and emotional. Buyers need guidance, not generic ads. Builders need leads that convert, not just form fills.

First Home Buyers

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Families

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Luxury Home Buyers

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Investors

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Downsizers

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We align marketing, design and technology to each buyer type (first home, family, downsizer, investor, custom) so buyers feel supported and builders see measurable growth.

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Strategy

What makes Hoome different.

Sales-integrated performance.

Marketing and sales data in one loop. Cleaner routing, offline outcomes captured, and learning fed back into targeting, content, and bidding.

Journey-native design.

First home, family/second home, investor, downsizer, or custom/luxury buyer— each behaves very differently. Every brand has its own unique persona and customer journey. Understanding these characteristics is the foundation of effective customer acquisition.

Clarity over hype.

Plain English, specific benefits, no gimmicks. Just work that compounds.

Category knowledge.

You shouldn't have to spend time educating your agency on how the home builder market works. We stay connected to the industry and its drivers, allowing us to proactively make recommendations and move faster with less risk.

Clients

Who we work with

We work with Australia's leading volume and specialist home builders, from large multi-brand groups to boutique design-build studios. Our focus is on helping marketing and sales teams align more closely, remove friction, and scale measurable growth.

Leadership Team

Evan Cunningham-Dunlop

CEO & Founder

16+ years across digital marketing, consulting and media. Known for strategy and SEO/SEM in complex growth contexts. Led digital transformation programs for multiple Australian home builders.

Credentials:

MBA (HD), UWA

Krasnostein Prize for Outstanding Academic Achievement

Stuart Watson

Director of Digital, Strategy, and Consulting

Stuart is a digital growth strategist who helps businesses turn marketing investment into predictable sales. With 20 years across strategy, technology, and delivery, he builds systems that link brand, media, and measurement to construction pipelines. With a software development background and strong data skills, he designs trackable, scalable marketing frameworks tailored to home builders.

Kerri Bugden

Head of Digital

Over 6 years leading digital strategy for home builders and property brands across Australia. Strategist behind award-winning projects that secured seven industry awards in 2025, including Gold and Platinum recognition for digital strategy and website redesign from Summit Creative, Muse Creative, Hermes Creative, and NYX Awards. Worked with over 10 residential construction brands, including top-20 volume builders nationally, luxury custom home specialists, and emerging residential developers. Specialist in digital, sales conversion-focused campaigns for complex customer journeys.

Credentials:

Bachelor of Commerce (Marketing & Advertising)

Certified across Google Analytics, Google Ads, Meta Ads, HubSpot, Amazon Ads, and Microsoft Ads

Brenda Ledwith

Digital Operations Manager

With over a decade supporting property and real estate companies, Brenda brings senior operational leadership shaped by end-to-end experience delivering complex websites and performance-focused digital marketing. Having led award-winning website projects and worked closely across strategy and execution teams, she understands what drives quality and client confidence. As Hoome’s operations lead, Brenda ensures teams, systems, and workflows operate at a high standard, giving home builders confidence that their marketing investment is managed with care, precision, and commercial focus.

Credentials:

Bachelor of Commerce (Advertising & Marketing)

Certified across Google Analytics, Google Ads, Meta Ads, HubSpot, Mailchimp, Amazon Ads, Microsoft Ads, and Snapchat Ads

Ben Newport

Head of Outbound Growth Marketing

Ben helps high-volume home builders turn demand into predictable revenue. As Head of Growth at Hoome, he partners with marketing and sales leaders to improve enquiry quality, shorten sales cycles, and prove what actually drives profit. Ben's background spans IT consulting, CRM and automation, outbound systems, and performance marketing, giving builders a practical growth engine aligned to how modern buyers research, compare, and choose with clarity, speed, and accountability.

The Team Behind The Work

Every engagement is staffed with discipline leads and journey specialists across Performance Media, SEO, Content, Design & CRO, Web Development, CRM & Analytics, Outbound Growth, Social and Email/Nurture.

Strategy, execution, and measurement in one spot. Clear accountability.

Process

How we work.

Our process is intentionally simple and collaborative, designed to keep strategy and execution tightly aligned.

Map & prioritise

Align your USP, markets and sales model to the highest-leverage opportunities.

Build & integrate

Deploy the right messages to the right people on the right channels. Capture and integrate data throughout the customer journey so progression becomes frictionless.

Measure & compound

Close the loop with offline outcomes. Iterate content, creative, and bidding to what drives appointments and contracts.

We listen first, simplify fast, and focus on what genuinely drives growth. We collaborate openly with both our clients and each other.

Clear communication, shared accountability, and measurable progress.